In a world where everyone is chasing Pop-Tarts Bowl clout, Cheez-It stands above the fray as arguably the thirstiest of the postseason sponsors. Not only were there multiple dedicated Cheez-It ...

Watch a couple get married during the first half of Tuesday's Cheez-It Citrus Bowl between South Carolina and Illinois at ...

All hell broke loose in the third quarter of the Cheez-It Bowl on Tuesday. It wasn’t the players. It was South Carolina coach ...

Bowl season’s chaotic streak kept going on Tuesday at the Cheez-It Citrus Bowl, where one happy couple decided to tie the knot in front of family, friends, loved ones, and the Cheez-It mascot ...

the groom tells PEOPLE Cheez-It A Cheez-It superfan couple got married during the Cheez-It Citrus Bowl. "Football Fantaseez" winners Erin Doolin, 26, and Erik Yakes, 29, tied the knot during a ...

That extends to everything from mascot Ched-Z officiating a two-minute timeout wedding to a fan reporting on game-day antics from the sidelines while inside the world’s largest bowl of Cheez-Its ...

How can the sport make the other bowl games mean something? That's easy: you allow companies like Pop-Tarts and Cheez-It to entertain the masses. The Pop-Tarts Bowl has been a grand slam since its ...

They’ll face each other for the first time during Tuesday’s Cheez-It Citrus Bowl (3 p.m., ABC). “To me, it’s more about finishing this season the right way and having a chance to win 10 ...

"I don’t think anyone else will ever be able to say they got to marry the love of their life by a big Cheez-It in front of 50 ...