Next season’s Adidas home kit has been leaked on X (formerly known as Twitter) and depicts a throwback to the 07/08 season ...

Getting mired in a scandal and dumped by Nike Inc. hasn’t stood in the way of NBA star Kyrie Irving remaining a presence in ...

SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing on consumers its giant rivals overlook.

The adidas Ultra Boost 1.0 "Valentine's Day" is a very special model in adidas history and for sneakerheads. Launched as a performance running shoe, it soon turned out to be more than that lifestyle ...

PUMA’s limited-edition Avanti LS sneaker designed by Rihanna has gotten a release date: January 16. The redesign from the ...

The year 2024 is a special one for adidas: on August 18, the company celebrated its 75th anniversary. With great sporting ...

This 100% cotton, machine-washable unisex shirt is highlighted by a screen printed graphic of Messi on the back and team ...

Mikel Brown Jr. is embracing the opportunity to help Pat Kelsey with the Louisville basketball revival. Here's how Brown ...

The NBA’s 2023 most valuable player and last season’s top European goal scorer aren’t Nike or Adidas athletes. When playing, ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

Katie Holmes is a master of really low-effort, big win menswear. She’s as familiar with sweats and sneakers (like the hyped ...