Over a year since it dipped into generative artificial intelligence, Samsung’s Galaxy S-series phones are now the vanguard for its gen-AI features. This year, we’re getting even deeper hooks into Google’s Gemini AI assistant and more built-in software tricks than ever before.

Samsung showed off the Samsung Galaxy S25 series of phones at its Unpacked event in San Jose, and while most of the showcase was reserved for new AI features, there's still plenty of new hardware details to highlight.