Bitget Research reveals 20% of Gen Z and Alpha prefer crypto-based pensions over traditional retirement systems. Transparency ...

Generation Beta, or those born from 2025 to 2039, has no inherent meaning, demographer Mark McCrindle said. Still, he's aware ...

The futuristic hype machine with VR goggles and Web3 buzzwords fizzled out, but a real metaverse has quietly been thriving under your noses.

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

Born between 2010 and 2024, the oldest are now 14 years old. Most of Gen Alpha have millennial parents, giving them the ...

If you don't know your "pookie" from your "brain rot," Newsweek has spoken to experts to learn the real Gen Alpha definitions ...

Teenagers and their parents had better watch out. An unhealthy lifestyle in childhood has been linked to the onset of ...

The Gen Z teen shared that his 11-year-old little sister is in her last year of elementary school and actively uses his ...

Babies born from January 1st will be part of Generation Beta, a new generation that will hopefully be less obsessed with ...

Of the 2,000 American Gen Z workers surveyed in 2023, only 14% said that industrial work is a career they would consider.

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them ...