The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's ...

“While beer sales see a significant spike in the weeks leading up to St. Patrick’s Day, Guinness and other imports remain ...

Sebastian Fundora defeats Tim Tszyu by split decision to become the unified super welterweight champion with two belts in Las ...

A woman attending the college baseball game between the Coastal Carolina Chanticleers and the Eastern Carolina Pirates was ...

Save the dates! The Pepsi Golden Eagle Scramble presented by Michelob Ultra is officially back for 2025, with Tennessee Tech ...

On March 11, Michelob ULTRA, the global beer sponsor of the NBA announced the world’s coolest promotion, an opportunity to ...

The one-hour television special combined our rich sporting history with cutting-edge artificial intelligence and augmented ...

Philadelphia Union forward Tai Baribo was voted the Major League Soccer Player of the Matchday presented by Michelob Ultra for Matchday 2 of the 2025 MLS season. Baribo produced his second career MLS ...

The program builds on the brand's legacy of curating once-in-a-lifetime insider experiences for fans through Michelob ULTRA's Superior Access – in collaboration with the Atlanta Hawks ST. LOUIS ...