How young marketers influenced Disney’s ‘Wizards of Waverly Place’ revival campaign strategy
The Russo family from “Wizards of Waverly Place” returns to Disney Channel with a campaign that melds cross-generational marketing tactics.
Employee resource groups are under scrutiny—what it means for marketing
Some companies are consolidating or curtailing employee resource groups as they dial back DEI, which may impact their marketing.
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Why ‘Wicked’ brand partnerships could risk consumer fatigue
Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 13 hours ago By Ad Age Staff - 1 day 15 hours ago By Ad Age and Creativity Staff - 1 day 17 hours ago 1 day 19 hours ago ...