Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...
Among today’s creative highlights, the Super Bowl teasers keep on coming (for Coors Light and Michelob Ultra); Porsche races ...
Michelle Deignan on why Oreo partnered with Post Malone, how it uses consumer data and why it’s not coming back to the Super ...
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...
Panda Express, the American Chinese restaurant chain, spreads the joy of Lunar New Year to U.S. viewers with a humorous and heartwarming family story from agency Opinionated, featuring a man trying to ...
The final deadline for the 2025 Ad Age Tech Power List is Friday, Jan. 24 at 5 p.m. ET.
Many brands never make it to 100 years old. Kleenex did last year, and John Starkey, a relative newcomer who became president of North America Family Care at Kimberly-Clark in May, got to oversee a ...
John Moore, the global CEO of Mediahub, is set to leave the IPG Mediabrands agency and retire from advertising.
Blue Hour Studios found that 80% of consumers aged 18 to 60 would be influenced to buy a product based on a “random piece of content” from a creator.
Ad Age asked industry executives who know and have worked with John Wren and Philippe Krakowsky how the CEOs’ strengths, ...
Perplexity, ChatGPT, Gemini, Claude and others are forcing marketers to rethink how their brands are portrayed on the ...
Last year, Kia ran an emotional spot to promote its electric EV9 crossover, which had recently gone on sale. The “Perfect 10” ...