The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

One priority for Republicans to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a ...

One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Measuring TV audiences is becoming an incredibly complicated task, and almost no one knows that better than members of CIMM.

AppLovin might be the next breakout in retail media. Plus, some advertiseres have already turned off TikTok Smart+.

News Corp blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” ...