Yahoo DSP became the first demand-side platform on Tuesday to announce the adoption of the IAB's Data Transparency Labels, what the industry is calling a "nutrition" label.

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The broader view shows 77% using some digital media access throughout the day - from many activities during particular moments of the day, increasingly including wagering sites.

Uber Advertising could expand ad units on its app that would work and look more like Google Maps. The app might even tie in data to target ads in other apps like Facebook and TikTok about local ...

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Mike Roe has joined Milwaukee ad agency Hanson Dodge as Chief Creative Officer.  He will succeed Chris Buhrman who announced ...

Omnicom Chairman-CEO John Wren is the 2024 MediaPost Executive Of The Year. This shouldn’t come as a big surprise to anyone ...

IAB CEO David Cohen asked conference attendees here to "stay open, open to the potential, open to the new ways of thinking ...

To be candid, with all due respect to the fine lineup of shows on TLC that seem to be very popular, Baldwin deciding to put ...