The verticalization of ads has forcadvertisers to rethink their storytelling methods, emphasising concise, impactful visuals ...

Runwal’s Rima Kirtikar discusses the brand's focus on immersive digital experiences, the rise of luxury real estate demand, ...

In a bittersweet turn for India’s aviation industry, Vistara, the joint venture between Tata Sons and Singapore Airlines, recently announced its impending shutdown, stirring both nostalgia and respect ...

According to the report, online sales jumped by 44% and maintained a consistent 38% average increase through October, with a ...

Prior to joining the agency, Arora served as Senior VP, Business and Growth at Tonic Worldwide, where he helped scale the ...

The Quoraverse, scheduled for November 28th in Bengaluru, will bring together marketers, advertisers, and agencies for ...

The agency will help in strengthening the brand’s digital presence in the premium feminine hygiene and menstrual care market ...

KFC has tapped into that desire. The brand's latest campaign, 'Taste the Epic,' takes a fresh approach to showcasing its ...

On November 6, 2024, Donald Trump emerged as the winner of the U.S. presidential elections. In this article, we decode how ...

The court's observation came during a hearing of a Public Interest Litigation (PIL) filed by Mangaiyarkarasi, who sought the ...

Sameer Tobaccowala, CEO of Shobiz, notes that in the push to engage today’s consumers, some brands prioritise quick thrills ...

AI researchers have reported issues with the scaling process, noting that despite the expanding data usage and computing ...