How GoDaddy created most talked-about ad of the Super Bowl – by thinking like a B2C brand
The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can ...
30 years of Razorfish: what’s next for digital creativity?
The Drum catches up with chief creative officer Anthony Yell at SXSW in Austin, Texas, as the agency celebrates its 30th ...
AI and the creative resistance: why Yina Arenas thinks it’s time to lean in
The scale of Microsoft’s AI investment is staggering. The company is pouring billions into data centers, computing power and ...
Ad of the Day: Sopranos star Lorraine Bracco reprises therapist role in Canva spot
Launching across the US, the new campaign uses the metaphor of couples therapy to help people banish outdated presentations.
Why the BBC needs a Fortnite correspondent – and what brands can learn from it
At SXSW, NRG hosted Creators, Hollywood & The Great, where Evan Shapiro – never one to hold back – unveiled new research and ...
We need better ways to measure the success of experiential marketing
MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...
Teva unveils ‘For Playground Earth,’ a bold call to outdoor adventure
The outdoor footwear brand is calling on adventurers everywhere with its most ambitious campaign in years. ‘For Playground ...
Target, tariffs & turmoil: How Trump’s trade policies are reshaping retail
Retailers are bracing for impact as Trump’s latest tariffs on imports from Canada, Mexico and China send shockwaves through supply chains and consumer pricing. But experts warn the ripple effects ...
Ulta Beauty’s new CMO on the brand’s makeover: ‘Success is never static’
With 44 million loyalty members and counting, Ulta Beauty isn’t just a beauty retailer – it’s a cultural powerhouse. Now, ...
Why Poundland’s struggles are a marketing lesson for all of us
The retailer’s recent woes reveal the dangers of sidelining local insight and creative marketing. To regain its momentum, the ...
10 Questions on Advertising… with Lucky Generals’ Helen Calcraft
Bitesize words of wisdom, key learnings and fun anecdotes from the very best in the business – that’s what our new series 10 ...
As Havas begins post-Vivendi life, Bolloré sets sights on being strongest challenger
Havas has revealed its 2024 figures, and while it showed negative growth, Green Square’s Barry Dudley says there are ...