Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p.m. Saturday.

Though specific plot details are still under wraps, the movie is set to be entrenched in The Sims universe similar to Barbie.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Scientists think they've finally solved the decades-long mystery of why our Milky Way galaxy is so rare ...

The Barbie Truck Tour returns to Tucson with a stop at La Encantada. The colorful truck is stocked with exclusive ...

Designer Nina Tolstrup has created ‘Pavilions of Wonder’, which celebrates the architecture of the Barbie DreamHouse. The ...

The Xbox Series X/S has yet to reach that point, although things are moving in that direction. ...