The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

It sure does happen fast. In the blink of an eye, your swaddled-up newborn will be running around the house wreaking havoc, ...

Two modern-day icons have teamed up for the drinkware collab of back-to-school season: Barbie and Stanley. Stanley is ...

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Stanley partnered with Barbie to release eight 40-ounce Quenchers inspired by the doll's 65th anniversary. Here's how to get ...