Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Though specific plot details are still under wraps, the movie is set to be entrenched in The Sims universe similar to Barbie.

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

The Barbie Truck Tour returns to Tucson with a stop at La Encantada. The colorful truck is stocked with exclusive ...

Kids toys are playthings designed to stimulate imagination, creativity, and learning in children. They come in various forms, ...