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The National Toy Hall of Fame is floating the idea of inducting balloons. They are among the 12 finalists being considered ...

Washington Barbie likely has a glamorous job in a creative field and enjoys evenings with friends or hiking or kayaking in ...

Jenny McCarthy's Formless Beauty introduces a 2-in-1 lip-blush duo that's the ultimate multitasker. The star talks to PEOPLE ...

Stanley partnered with Barbie on eight 40-ounce Quenchers inspired by the doll's 65th anniversary. Here's how to shop the ...

Two modern-day icons have teamed up for the drinkware collab of back-to-school season: Barbie and Stanley ... Find out how to ...

Pick your favorite era or collect them all. By Erin Lassner editor 6 months ago ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...