Since Greta Gerwig’s brilliant “Barbie” movie came in July 2023, countless people have continued revisiting their own fond ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Despite its popularity, it has always fallen short in the balloting for the Toy Hall of Fame — taking a backseat to not only ...

Walmart's Top Toys List includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World ...

Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...

Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Labor Day may not quite be upon us but forget about the last BBQ party of summer, it's time to don the Christmas sweater and deck the tree because this year's must have holiday season toys list is ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 22 min ago 4 hours 57 min ago By Ad Age and Creativity Staff - 7 hours ago By Ewan Larkin - 8 hours 33 min ago By Garett ...

The 66 item-long list includes 25 items priced under $25, TV-inspired toys, crafting products and an exclusive Barbie World collection. Barber said Walmart's list includes a "whole different ...