Earlier this year, the NCAA approved coach-to-player communication through the helmet, the likes of which have been in play ...

A co-branded WWE and Big 12 logo will also appear throughout the venue, on the field, and on the title belt as well. WWE Superstars will also participate in Big 12 Conference community events ...

As part of the partnership, the game's most outstanding player will receive a custom-made WWE championship title belt and a co-branded WWE X Big 12 logo will appear throughout the stadium and on ...

In-game helmet communications between coaches and players have not been compromised, per the Big 12 following the ...