Following the flurry of drama surrounding her press for controversial film adaptation of Colleen Hoover's "It Ends With Us," ...

And the best part? Lively also just launched her own hair care line, Blake Brown, exclusively at Target so others can test out her approach to hair. Blake Brown launched online and in Target ...

Hollywood actress Blake Lively claims the alleged smear campaign against her has seen sales of her hair range plunge. The star says that retail sales of Blake Brown plummeted by up to 78 per cent ...

EXCLUSIVE: With yet another week of more lawsuits in the ever increasing obloquy fray between It Ends With Us stars Blake ...

Blake Lively was slammed after she admitted to wearing a Scary Spice wig and 'putting bronzer' over herself while promoting ...

Last year, several celebrities faced reputation crises that put their brand partners at risk. Here's how businesses will ...

Blake Lively, whose Give Back Beauty-backed brand, Blake Brown, became the largest hair care launch in Target’s history in August, took home the Newcomer of the Year Award. “We’re the ...

Lively’s biggest drama this year- or maybe in her whole career- came from It Ends With Us. While promoting the film, she was also promoting Blake Brown, which did not vibe with the serious tone of the ...

Before the "social manipulation campaign started," her lawyers noted that Blake Brown—which generated $16 ... For example, the lawyer wrote that Lively canceled a corporate event at Target for her new ...