Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit The post ...

When you think of New Orleans, you think Bourbon Street — renowned the the world over for its enduring one-of-a-kind spirit, ...

T-Pain will be performing at Captain Morgan's Super Bowl party, which will transform New Orleans' Bourbon Street into Rum ...

Captain Morgan announced on Thursday that the rum brand and singer, T-Pain, are renaming New Orleans' celebrated Bourbon ...

Diageo has ruled out a sale of its Guinness brand following speculation it could offload its famous stout in a bid to revive ...

Bloomberg reported on Friday that Diageo was reviewing its portfolio and weighing up spinning off or selling Guinness.

In other activations, the NFL's official spiced rum partner will host a live concert at Rums Street Headquarters (on Bourbon ...

Non-alcoholic spirits includes brand extensions, category replicas and non-mimic brands, but what does it it mean to get ...

The rumours circulated after a report from Bloomberg Business Newswire service which claimed a disposal programme was being ...

Alcohol-free versions often approach the same price as their alcoholic counterparts: and that’s hard for consumers to swallow. What’s the way forward?

Drinks giant Diageo says its Guinness beer business is not for sale as well as rejecting a report its stake in Moët Hennessy ...