After Illinois won the Cheez-It Citrus Bowl? Coach Bret Bielema earned a bath of the small orange snack cracker. Talk about a delicious celebration. The Big Ten went 2-0 on Tuesday in bowl games vs.

That game was previously known as the Cheez-It Bowl, but now the cheesy cracker's name has been attached to arguably an even more prestigious one- the Citrus Bowl. This year's Cheez-It Citrus Bowl ...

The South Carolina Gamecocks played the Illinois Fighting Illini at the Cheez-It Citrus Bowl in Orlando. The event, part of Orlando's three bowl games this year, has generated an estimated $100 ...

South Carolina Gamecocks head coach Shane Beamer and Illinois Fighting Illini head coach Bret Bielema nearly got into a full-on fistfight in the Cheez-It Citrus Bowl on Wednesday evening.

All hell broke loose in the third quarter of the Cheez-It Bowl on Tuesday. It wasn’t the players. It was South Carolina coach Shane Beamer going after Illinois’ Bret Bielema. An Illinois DB was ...

This is her dream wedding. I'm bout to get some on a Cheez-it logo," a third wrote. "Cheeze it's tryna compete with poptarts," a fourth declared. Between the Cheez-It Bowl and the Pop-Tarts Bowl ...

How can the sport make the other bowl games mean something? That's easy: you allow companies like Pop-Tarts and Cheez-It to entertain the masses. The Pop-Tarts Bowl has been a grand slam since its ...

ORLANDO, Fla. — Illinois is no stranger to late heroics. The Illini entered Tuesday’s Cheez-It Citrus Bowl leading the nation with four fourth-quarter comebacks. Once again, things would come ...

It'll be a battle of two 9-3 teams as the South Carolina Gamecocks face the Illinois Fighting Illini in the Cheez-It Citrus Bowl. South Carolina will have some motivation for this game ...

Absolutely Fabrics, the designer and vintage retailer, recently played host to a dinner for three independent designers from New York whose brands were new to the Toronto shop: Rachel Scott of ...