Campaign Asia3d
Of fandom, kawaii, and marketing: Hello Kitty turns 50
Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...
MusicRadar on MSN4d
Fender celebrates 50 years of Hello Kitty with kawaii Squier Strat, fuzz pedal and accessories
The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...
The Columbian7d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...
Orange County Register15d
At 50, Hello Kitty is as ‘kawaii’ and lucrative as ever
Sanrio recruited Shimizu and other illustrators to create “kawaii” characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society ...
The Sentinel-Record15d
Hello Kitty as ‘kawaii’ and lucrative as ever at 50
Sanrio recruited Shimizu and other illustrators to create "kawaii" characters at a time when cute, girlish styles were popular in Japan. But the word is used often in Japanese society, and not ...
Republican-American15d
At 50, Hello Kitty is as ‘kawaii’ (cute) as ever
A visitor looks at giant Hello Kitty display at the exhibition "As I change, so does she," marking the 50th anniversary of ...