A donut shop in Boston's West Roxbury neighborhood has been serving up freshly-made donuts and coffee for decades.

The Avon Local Schools recently approved an agreement with Westlake-based Westland Heating and Air Conditioning + Plumbing, ...

Spirit aims to rebrand as a premium airline, moving away from its no-frills reputation. The company plans to re-list its stock after its previous shares were canceled upon emergence. LOS ANGELES ...

Dell is bidding farewell to its familiar desktop and laptop sub-brands. Inspiron, Latitude, Precision, and XPS are now simpler, more generic identifiers. Here's everything you need to know. After ...

Although awareness of the necessity of change doesn’t always make it easier. Rebranding can feel daunting, much like rewriting the story you’ve already told the world. Many founders and business ...

Chuck E. Cheese has recently overhauled its brand, bringing major changes to its nearly 500 locations that longtime visitors might be surprised to see. The biggest? The removal of its iconic ...

The shares of Debenhams owner Boohoo Group fell on Tuesday after the group revealed it will be rebranding itself and changing its name to Debenhams Group. The announcement marks a major pivot for ...

Pic: Reuters Boohoo's rebrand follows a huge fall from grace on the back of several headwinds. It had been among the big winners in the online fast fashion revolution, but its market value has ...

Twin Donuts, a legendary diner located at 501 Cambridge Street in Allston, is shutting down after 70 years. A message from ownership circulating online says that the diner’s last day of service will ...