In volume terms, Krombacher said it sold 5.9m hectolitres of beer last year, a decline of 1.4 on 2023. The volumes of products sold under the Krombacher brand dipped 1.1% to 5.7m hl.

Jean-Claude Beton, the man who made Orangina a global brand, told a similar story to explain the place the small, bulbous bottles of fizzy orange came to hold in France. French troops fighting in ...

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