Its textured midsole takes a bright blue hue and is defined by its wavy patterning, while the upper is dominated by a lime ...

Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

The global sneaker industry is buzzing with excitement as designer Salehe Bembury reveals the first look at his collaboration ...

PUMA Hoops announced that it is teaming up with everyone’s favorite pizza-loving, skateboarding, crime-fighting team, the ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

No one ever will mistake me for a “fashionista.” I’m your basic blue jeans and flannel shirt type of guy. The closest I come to a fashion style is whether to wear brown plaid or red plaid today. And, ...

Nike seems more focused on regaining its prowess in athletic footwear, with new versions of Alphafly and Pegasus — the ...

This approach has allowed us to connect those unique viewpoints with disruptive product and storytelling - impactful to anyone around the game,” said Max Staiger, global head of PUMA Basketball. Rea ...

Charlotte Hornets star LaMelo Ball and his sneaker sponsor, Puma, are set to release the greatest sneakers of all time.

Puma Golf's Kristin Hinze and Shawn Koutahi run through the latest wardrobe adds for those seeking a "high fashion" look on the golf course and the performance of the Elevate 2 shoe at the PGA Show.

We’re not even a month into 2025 and there are already plenty of sneaker drops to get ready for. Between official reveals, ...