In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour ...

PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and ...

PV Sindhu, two-time Olympic medallist and one of India's greatest sporting trailblazers, has joined forces with sports brand ...

Through this partnership, PUMA aims to inspire the next generation, particularly among India's youth, with badminton's popularity soaring.

Indian shuttler PV Sindhu has become the first badminton player to endorse Puma India by signing an contract with the leading German sportswear manufacturer on Monday (). Sindhu, is the first two-time ...

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ‘PUMA’ to ‘PVMA’ ...

MARKETING-INTERACTIVE readers, and welcome back to the weekly roundup. This week, the world witnessed PUMA India's head-turning billboard, AirAsia's bold collaboration with American Tourister and ...

Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s ...

Puma rebrands as PVMA in tribute to badminton star PV Sindhu, celebrating her sports achievements and global impact.

Sportswear giant PUMA shifts its focus to badminton with the launch of a specialized range and a new partnership.

PUMA's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark.