Following a lengthy evaluation process, New England's 2026 NWSL expansion team chose the name Boston Legacy FC on Wednesday.

Naming a new franchise isn’t the easiest thing. Just ask Utah Hockey Club in the NHL who’ve been agonizing over theirs for ...

BOS Nation is no more. Boston's team in the National Women's Soccer League officially announced its new name on Wednesday: ...

After having to apologize for its first team name reveal, the expansion National Women’s Soccer League team in Boston has a ...

After missing the mark on finding a name with its first try, the NWSL outfit feels like it got it right on the re-do.

The Oklahoma City Comets are set to take the field for their inaugural season, marking a significant rebranding effort for the city's Triple-A baseball team. The decision to transition from the ...

The team announced itself in October as BOS Nation FC -- an anagram for "Bostonian" -- and received immediate national blowback for the name and the accompanying marketing campaign, "Too Many ...

Prime Minister Mark Carney has signed an executive order eliminating the so-called “consumer carbon tax,” leading many Canadians to believe they will no longer feel its financial burden.

The Municipal District of St. Stephen (MDSS) is looking to rebrand the municipality following the amalgamation of many different areas in greater St. Stephen. Chief Administrative Officer Jeff ...

Chicago Stars FC will finally kick off their 2025 NWSL on Friday evening when they travel to Florida to face the Orlando ...

Spirit aims to rebrand as a premium airline, moving away from its no-frills reputation. The company plans to re-list its stock after its previous shares were canceled upon emergence. LOS ANGELES ...