Tesco's iconic logo is being removed from bags as part of major supermarket change
If you go down to Tesco this week, you might notice that something is looking a little bit different… That’s because the ...
Creative Review1d
Tesco campaign uses shopping bags to deliver messages
The supermarket’s new campaign by BBH celebrates the ways in which people use food to tell people what they really mean ...
Tesco warns 'it's not a little thing' in major change affecting every store
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
Marketing Week2d
Tesco drops ‘Food Love Stories’ after seven years
The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...
Tesco launches ‘It’s Not a Little Thing. It’s Everything’ campaign
Tesco has launched a new marketing campaign that highlights the emotional impact of food. Called 'It’s not a little thing. It ...
Tesco replaces Love Stories with ‘it’s everything’ campaign
The Food Love Stories campaign has run for the past seven years, having been launched in 2017 to re-establish Tesco's food quality credentials ...
The Grocer6d
Tesco bags Grocer 33 victory despite scoring zero for availability
After two months without a mystery shop win, Tesco has now bagged two victories in three weeks. Its branch in St Oswalds Street, Liverpool, picked up 69 points in a low-scoring week across the board.