Ubisoft said Thursday it would take decisive steps to reshape itself as the French video game publisher announced it would delay the release of the latest title in its top "Assassin's Creed" franchise.

From its founding in 1986, French video game maker Ubisoft has grown into a giant of the sector with operations in 20 countries and an uber popular franchise, "Assassin's Creed". The Guillemot brothers opened a company re-selling imported video games in 1986,

Following Assassin’s Creed Shadow’s first delay, and the disappointing launch performance of Star Wars Outlaws , Ubisoft‘s share price dropped to its lowest point in nearly 11 years. Then, last month, its online shooter XDefiant was discontinued, and three studios were closed.