The stranded boat on the Lake Michigan shoreline that’s been there since Oct. 13 near Bradford Beach is still stranded, 103 ...

For 100-plus days now, the abandoned boat, Deep Thought, has been stranded on the Lake Michigan shoreline.

Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront. CFPB sues Capital One for 'cheating' customers out of over $2 billion in interest ...

New Year’s Day is all about fresh starts, and Milwaukee’s own Bradford Beach Polar Plunge offers a daring and invigorating ...

THE BOAT IS IN BETWEEN BRADFORD AND MCKINLEY BEACHES. 12 NEWS REPORTER EMILY POFAHL SPOKE EXCLUSIVELY TO ONE OF THE OWNERS. OF THE BOAT, DEEP THOUGHT WASHED ASHORE BETWEEN BRADFORD AND MCKINLEY ...

PEOPLE RUNNING INTO FRIGID LAKE MICHIGAN AT MILWAUKEE’S BRADFORD BEACH. THAT’S ALSO WHERE WE FIND 12 NEWS HANNAH HILYARD TONIGHT. HANNAH A LITTLE BIT OF A SILVER LINING, IF YOU WILL.

"41st consecutive." Niemon, who was jumping with thousands of others at Bradford Beach Thursday, says it's not a Polar Bear Plunge unless he goes all the way under water. "That's what counts.

A new era dawns for Wrightsville Beach Magazine according to its longtime publisher. Pat Bradford is turning over the reins of the decades-old monthly publication to Justin Williams, CEO and publisher ...

Hundreds of people took the Polar Plunge at Milwaukee's Bradford Beach on New Year's Day. The air temperature was expected to be in the upper 20s, while the surface water temperature was around 40 ...