The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The Pop-Tarts Bowl produced one of the most bizarre storylines of the college football season, and it centered around Miami Hurricanes quarterback Cam Ward. Ward started the game strong, lighting up ...

More Pop Tarts and more football? Sign us up for the next edition of the Pop-Tarts Bowl, which was officially announced on ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

The two bowl games — the No. 23 Buffaloes’ Alamo Bowl matchup against No. 17 BYU and the Miami-Iowa State Pop-Tarts Bowl — featured the two top-rated quarterback prospects in the 2025 NFL Draft.

From what we all see on social media, the Pop-Tarts Bowl is full of hilarious content. But there appeared to be an incident during the game Saturday between two Miami Hurricanes that led to blows.

Why was all of that overshadowed by whimsical, prancing pastries? Look no further than the game’s name: the Pop-Tarts Bowl. An anthropomorphic Pop-Tart named Strawberry captured the internet’s ...

Auburn Tigers running back Jarquez Hunter (27) avoids a tackle from Oklahoma Sooners linebacker Kobie McKinzie (11) as Auburn ...

Three of the company’s Pop-Tarts (not including this one) were used during the 2024 Pop-Tarts Bowl. Pat Nabong/Sun-Times Share The marketing company needed someone to get the vomit out of the ...

In our first episode of 2025, we go back to the Pop-Tarts Bowl and Iowa State’s win over Miami. We recap the game, our time ...

Hunter was one of the best running backs in the SEC the past few years. He finished his 2024 season with 1,201 rushing yards ...