When demand-side platform Viant looked to demonstrate how its new AI assistant can craft media strategies for programmatic ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

A majority of Cashmere’s leadership team has either stepped down or stepped into consulting roles at the agency, according to ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 11 hours 47 min ago 12 hours 48 min ago By Adam Stewart - 12 hours 59 min ago By Tim Nudd - 13 hours 12 min ago By Katie ...

McCann Worldgroup is adding a North America chief creative officer to foster collaboration across capabilities and agencies ...

In today’s volatile political climate, Gen Zers are increasingly concerned about the future of their sexual rights. Emerging ...

Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

In a world where consumers are more open to switching brands, creator-first marketing can help build lasting brand equity.

Amazon is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the subscription-based ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ...