Advertisers new to CTV tend to misunderstand performance metrics and overemphasize cost per thousand impressions (CPM) as a ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...

One priority for Republicans to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

One priority for Republicans once Donald Trump is back in the White House is to reduce regulation and, specifically, to replace FTC Chair Lina Khan. Plus, Microsoft Bing has a new claim to relevance.

The Trade Desk grew by 27% year-over-year in Q3, with revenue now totaling $628 million and net profits up from $39 million ...

CTV advertising continues to drive significant growth for Magnite, CEO Michael Barrett told investors on the company’s Q3 ...

A class-action lawsuit was filed this week against French game studio Ubisoft. Plus, expect Trump to pull back on regulating ...

DoubleVerify has successfully wooed numerous former Moat clients, including P&G, Dish, Charter, Inspire Brands, Kellogg's and ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

Opera Ads doesn’t use third-party cookies for targeting. Opera monetizes its browser using other signals, including search ...