The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new ...

Jane Lin-Baden, chief executive of Publicis Groupe Asia Pacific, and Tara Ford, chief creative officer, at Droga5 ANZ and ...

Articles written by Rupert Smith ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

TikTok’s days in the United States could be numbered. By 19 January, the wildly popular app, used by 170 million Americans—including seven million businesses—may be wiped from app stores unless the ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking at CES 2025 in Las Vegas, Nevada this month, Sorrell reasoned that four ...