DMEXCO 2024 highlighted the growing importance of influencer and referral marketing as essential tools for brands to connect ...

Women’s sport is undeniably gaining momentum, with 39% of Gen-Z actively watching and 83% of brands planning to increase ...

Today’s news: Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ ...

At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift ...

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign ...

An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her ...

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox ...

PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking ...

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator ...

Tom Ellingsen, director advertising at Schibsted Marketplaces, states: “We are excited to partner with goTom to harness their ...

On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis ...

In the second week of the USA v Google antitrust trial, significant developments shed further light on Google’s dominance and ...