"We need to be willing to kill weak projects and learn from failures," said Supercell’s Maya Hofree, general manager of Hay Day. Of course, Hay Day is far from one of those failures - in fact it’s now ...

Among the many tremendous talks underway at PGC London 2025, RTB House gaming account director Vera Manhoso has taken to the stage to highlight the importance of retargeting pre-existing users.

Balatro has sold over five million copies across all platforms, PocketGamer.biz can reveal. Harvey Elliott, CEO of the game's publisher Playstack, announced the milestone during his session at Pocket ...

PGC London 2025 is now in progress, and already many insightful talks are getting underway. To begin, AI.Fund principle and former 1-Up Capital co-founder Maximilian Seeburg took to the stage to ...

95% of developers using reward-based marketing campaigns believe this has given them a competitive edge in the games market, according to a new report from Almedia. Exploring reward-based UA and PR ...

All around the world. A distributed and decentralised model allows Playsense to leverage diverse talent, maintain operational agility, and swiftly adapt to the dynamic nature of the creative industry.

Plenty of the games industry’s hottest topics are the current subjects of conversation at PGC London 2025, taking place right now, and rewarded user acquisition is key among them. The "rewarded UA ...

Tech PR agency for the global games industry Raptor PR has been appointed as Agency of 3D capture and processing company Clear Angle Studios. Raptor PR will lead Clear Angle Studios’ global ...

Video games business analytics company SuperScale has launched the SuperScale Ecosystem to simplify mobile game publishing and scaling. The company said that it's a self-publishing package to simplify ...

Pocket Gamer Connects, the leading international conference series for the global games industry is coming back to London on January 20th and 21st, 2025. This must-attend event will unite more than ...

Pocket Gamer Connects, the leading international conference series for the global games industry is coming back to London on January 20th and 21st, 2025. This must-attend event will unite more than ...

Second Dinner’s Marvel Snap and Moonton’s Mobile Legends have gone offline in the US after they became collateral damage in the TikTok ban. Marvel Snap is published by ByteDance-owned Nuverse, while ...