Tiger Woods’ new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a notice of opposition with the U.S.

According to a court filing, Tiger Woods’ apparel brand, Sun Day Red, has “unlawfully hijacked” the logo belonging to Tigeraire, a company that makes cooling products for athletes. The filing was registered with the U.S. Patent and Trademark Office on Wednesday Sept. 25.

Sun Day Red, the clothing brand launched by Tiger Woods and TaylorMade this year, has been roped into a legal battle over their logo.

Tiger Woods didn't waste any time launching a new brand after ending his longtime partnership with Nike at the start of the year, but the venture dubbed

Tiger Woods’s Sun Day Red range of apparel was ridiculed for its bizarre name – as well as its upmarket prices – when launched earlier this year, but now the iconic golfer finds his clothing venture accused of “unlawful hijacking”.

Sun Day Red, the clothing brand launched earlier this year by Tiger Woods and TaylorMade, has been hit with a legal challenge over the trademark of its logo

A Louisiana-based company, Tigeraire, rejected Tiger Woods’ Sun Day Red trademark filing because it believes SDR ‘hijacked’ its logo.