Logos | University Branding | On Message | University of Notre Dame
Learn about the official logos of Notre Dame, including the Academic Mark, Monogram, University Seal, and Golden Dome. Discover their specific uses and guidelines for proper implementation.
Logos and Spirit Marks | Athletics Branding - On Message
The Notre Dame monogram is the primary identifier for athletics at the University of Notre Dame. It has stood the test of time and is instantly recognizable as the mark of a storied athletics tradition.
Monogram | Logos | University Branding - On Message
The Notre Dame monogram is the University’s most recognizable logo. However, it is not the primary mark for the University academy. Therefore, it should only be used by non-academic units such as campus services, alumni clubs, and student groups.
Logos and Spirit Marks | Athletics Branding - On Message
The shamrock is an asset that honors Notre Dame’s Irish heritage. It should be used as an accent to add visual interest but should never be used as a sole identifier for Notre Dame athletics. The shamrock on the right has been standardized, referencing historical versions of the shamrock.
Academic Mark | Logos | University Branding - On Message
The academic mark is the University of Notre Dame’s signature logo. It represents the strong academic and Catholic traditions that are central to our University mission. The academic mark must be present on all academic and administrative University communications.
Logos and Spirit Marks | Athletics Branding - On Message
The leprechaun represents the fighting spirit of Notre Dame. Use the mark and colors to communicate our determination, grit, and underdog mentality. Bear in mind, however, that the Notre Dame monogram is the primary identifier for athletics at the University of Notre Dame. Learn more about the leprechaun Download
Irish Wordmark | Wordmarks | Athletics Branding - On Message
The script Irish wordmark is another spirit brand asset that can be used to represent the fighting spirit of Notre Dame. This visual element depicts our nickname and celebrates our Irish heritage. The Irish wordmark is reserved for use on official team uniforms and should be displayed prominently as a chestplate graphic on jerseys.
Logos and Spirit Marks | Athletics Branding - On Message
The leprechaun is a secondary spirit mark of Notre Dame athletics. Its long-standing history represents the tenacious spirit of the Fighting Irish and their determination. The leprechaun is recognized around the world today as the mascot of Notre Dame athletics dating back to its design in the early 1960s.
Sports Logos vs. Graphics | Monogram - On Message
Individual, sport-specific logos fragment the Notre Dame athletics brand and diminish the power of the Notre Dame monogram. The following are examples of improper usage of individual team logos versus permitted team graphics implementing the monogram:
Centers, Institutes, and Programs - On Message
The centers, institutes, and programs at Notre Dame—unlike the colleges, schools, divisions, and departments—have more flexibility in their identities. In fact, institutes and centers, as well as time-framed programs, campaigns, and events, are allowed to have their own logos.