Oct 18, 2024 · The special new Chelsea logo features the iconic blue lion positioned above the letters 'LDN.' The design symbolizing the club's claim as "London's true club", a bold statement may be contested by rivals like Arsenal, Tottenham, and West Ham.

The history: The original Lion badge was adopted by the club following the arrival of Ted Drake as manager. The design was based partly on elements from the coat of arms of the Metropolitan Borough of Chelsea.

Oct 1, 2024 · Chelsea have their 120th birthday in 2025 and will celebrate by unveiling a new Chelsea badge. The promotional emblem will display the blue lion holding a blue staff, with the letters ‘LDN’ below.

Sep 25, 2017 · Le Coq Sportif, a French sportswear company, designed a minimalist crest with a lion standing over the letters 'CFC'. This design made it easy for merchandising and with Chelsea establishing...

Oct 18, 2024 · It will not replace the current badge. During the summer, the west Londoners started working with Uncommon Creative Studio on the design. The two entered into a partnership and it will see the term ‘LDN’ positioned under the lion. Naturally, the recently designed emblem will be trademarked.

Oct 18, 2024 · Discover Chelsea FC's bold new branding strategy and anniversary badge as the club approaches its 120th anniversary. Delve into the details of this transformation, its impact on the club's identity, and the reactions from fans and the football community.

Nov 27, 2024 · Chelsea FC’s emblems have changed multiple times, adapting to fashion and fans’ tastes. Most feature a lion, a relatively recent idea introduced about half a century after the club’s founding.

May 26, 2022 · This bold design featured a lion on a solid plain blue circle stepping over a new 'CFC' moniker.

By introducing a new badge, chairman Ken Bates was able to copyright it easily to protect its use. Retained the lion that had become synonymous with the club while adding the CFC initials.

Feb 28, 2024 · The history: The original Lion badge was adopted by the club following the arrival of Ted Drake as manager. The design was based partly on elements from the coat of arms of the Metropolitan Borough of Chelsea.