Feb 8, 2025 · Michelob Ultra Zero — an alcohol-free beer that boasts only 29 calories — will be making a cameo appearance in a Michelob Ultra commercial during Super Bowl LIX, where …

Sunday’s Super Bowl telecast is set to include what Heineken USA says is the first national commercial in the game for a nonalcoholic beer, putting a spotlight on the dry movement in …

Sunday night, Heineken aired the first-ever non-alcoholic beer commercial. The commercial is in partnership with Marvel Studios, featuring Ant-Man played by actor Paul Rudd to co-promote …

Feb 6, 2023 · As the leading non-alcoholic beer in America, Heineken 0.0 is helping to normalize the idea of moving near beers out of the dusty corners it had been relegated to forever and …

Jan 22, 2025 · In collaboration with agency LePub, the campaign tackles the persistent stigma around non-alcoholic drinks with a blend of humor and cultural insight to kick off Dry January. …

Feb 9, 2025 · Non-alcoholic beer is gaining mainstream popularity, with sales surging 26% in the past year and major brands investing in high-profile Super Bowl ads. As younger consumers …

Oct 22, 2023 · The 30-second ad features Ant-Man (Paul Rudd) coming home from work to find a note on the refrigerator warning him against “shrinking and drinking” or giving beer to ants, …

While in the past it was unthinkable to feature a non-alcoholic beer at the Super Bowl, Heineken 0.0 broke the ice in 2023 when it became the first non-alcoholic beer to advertise during the …

Jan 6, 2025 · CMO Andrew Katz explains how a new multimillion-dollar campaign is part of the brand’s efforts as the “big guys” enter the nonalcoholic beer category.

Jul 6, 2017 · Its Open to All campaign features a series of commercials that focus on concepts like inclusion, as showcased in its longest commercial where a bunch of "oddballs," including an …