MediaPost - News and Conferences for Media, Advertising and …
MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and ...
Buff 'Duracell Scientist' Debuts In Holiday Campaign
by Les Luchter, November 4, 2024 ; Duracell’s annual holiday ad campaign, debuting today under the tagline “Built Different,” is the first to focus on “Power Boost,” the battery brand ...
November Total TV Viewing Rose 5% - A 9-Month High
Dec 10, 2024 · Streaming platforms not only grew in share versus that of broadcast and cable but in viewership 7.6% against October’s results. Streaming share rose over a full share point to 41.6% (versus 40.5 ...
Bluesky's Safe-Space Reputation Threatened By One User's Views …
Dec 13, 2024 · Bluesky is now under fire from thousands of users who want the platform to ban Jesse Singal, a writer and podcast host known for spreading rhetoric that has been viewed as anti-trans.
'The Washington Post' Isn't Covering The Departure Of Matea …
by Ray Schultz, December 10, 2024 ; The departure of Matea Gold from her job as a managing editor of The Washington Post to move to The New York Times apparently has led to tension in the newsroom.
ANA Finds DSP Reach Improving, But Effectively Still Less Than …
Dec 12, 2024 · While the percentage has increased from 36% reported in a 2023 study - thanks to a reduction in MFA sites - only a minority of ad dollars spent with DSPs actually reach consumers.
WPP Wins $300M J&J Media Assignment 12/16/2024
Dec 13, 2024 · The incumbent was J3, a dedicated unit formed by Interpublic a decade ago after it won J&J's global media account. WPP's remit is for North America.
DOJ Opposes TikTok Effort To Halt Ban 12/13/2024
Dec 12, 2024 · Events Home 2024 Events Calendar 2025 Events Calendar Upcoming Events Marketing: Politics January 16, 2025, Washington DC Agency of the Year January 29, 2025, NYC
Grok AI Chatbot Becomes Available To All X Users 12/10/2024
Dec 9, 2024 · X has made its AI-powered chatbot Grok available to all users on the platform, allowing non-Premium subscribers the option to send up to 10 messages to Grok every two hours for free.
YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
by Wayne Friedman, December 11, 2024 ; TV sports programming content has surged 30% in viewing hours this year on YouTube versus 2023, according to a post by the video platform.