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About us - Marketing.ie
Marketing magazine is Ireland’s leading marketing, advertising and media monthly. Marketing.ie is read by Ireland’s top marketing and media executives, online and digital companies, advertising agencies, PR practitioners, researchers, direct marketing and promotion firms, designers, event organisers and film and sound studios. Marketing.ie is syndicated by controlled circulation on a ...
2021 Archives - Marketing.ie
Oct 11, 2021 · John Fanning reviews Mimi Nicklin’s new book, The Softening Edge, which shows how emotional intelligence can energise employee relations Mimi Nicklin is a marketing specialist and business coach who has held senior strategic and creative positions in such cosmopolitan cities as London, Hong Kong, Singapore, Cape Town and Dubai, where she is now based.
Articles Archive - Marketing.ie
Feb 8, 2024 · Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International.
2022 Archives - Marketing.ie
Nov 18, 2022 · Paul Dervan, chief marketing officer for the National Lottery, has been named this year’s Marketer of the Year™ (MotY) for his work in creating a new strategy with a strong focus on long-term branding and a move away from promotions and the pursuit of short-term gains.
Marketing Archives - Marketing.ie
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications.
Oliver - an agency like no other - Marketing.ie
Jun 15, 2023 · Michael Cullen talks to Oliver Ireland founder and chief executive Mark McCann on how his business model has paid dividends for agency and client alike Ask Mark McCann what Oliver stands for and he responds matter-of-factly with the two E’s – effective and efficient. Effective in marketing communications and efficient in how it executes professional […]
January 2022 Archives - Marketing.ie
Oct 1, 2022 · John Fanning gives Mark Henry’s account of Ireland a century after the Treaty paved the way for a new nation a ringing endorsement Mark Henry will be a familiar name to many Marketing.ie readers from his strategic work with Tourism Ireland, but he may well become a household name after the publication of his impressive […]
Marketing Institute ups its game - Marketing.ie
Aug 9, 2021 · Marketing Institute Ireland has a whole new strategy as the MII’s recently-appointed chief executive David Field explains in an interview with Michael Cullen Core boss Alan Cox could hardly have imagined the degree of interest the paper he delivered to delegates attending the Marketing Institute CMO conference in the Google Foundry a couple of years […]
Gordon gets a firm grip on marketing
Mar 4, 2020 · Colin Gordon produced a report on the true meaning of marketing. He says everyone thinks they know what it is, yet no one can define it. Here’s a starter for 10. What is marketing? Well, it’s about 100 years old, is estimated to account for €1.5 trillion in spend and has an estimated 10.6 million LinkedIn profiles with ‘marketing’ in the title.